Niendorf piano has a very high visibility and recognition in Europe, mainly because of the rigorous process and perfect piano sound. At the beginning of Niendorf piano company was founded, it paid a special trip from Berlin to hired famous German piano maker Mr Schröder as the company's total technician. After a hundred years of heritage and development, Niendorf piano brand has been committed to combine the fine art craft and high sensitivity, focus on every detail of the piano, creating one after another piano classic works in the history of piano.

Today, although there are more automated machinery and equipment used in the production process of the piano, but it still needs a lot of skill and experience of manual work. For more than 100 years, "Niendorf" still maintains hand-making, technicians need to use their hands, eyes, ears to feel and finish each procedure, in order to ensure comfort when people play the piano. Moreover, Niendorf piano is the leader of classic style hand-made pianos. Since 1896, NIEDORF established a professional manual process unit, to develop some special craft products, such as small wings building-style grand piano, painting-style grand piano, etc. manufacturing five different sizes of grand piano from Salon series to concert series has been known in Europe and America.

Niendorf piano adhere to continuous innovation and personalized design and production, is highly favored by consumers in the market, especially the salon-style grand piano which was designed and manufactured by it has been popular in Europe for decades and raised the innovation boom of the entire German piano industry. NIENDORF also pioneered the development of special miniature grand piano, both to meet the needs of professional players, but also reduces the requirement piano display space. Until now, NIENDORF miniature grand pianos are common in piano rooms of many conservatory in Germany.